CAFINESSE FRESH LIQUID COFFEE
“KEEP IT CHILLED” CAMPAIGN

B&H produced innovative ‘Chill ‘n’ Win’ Neck Tags to promote the launch of Douwe Edgberts fresh chilled liquid coffee, Cafinesse, as part of a 5M national TV advertising campaign.

Taking place within supermarkets nationwide the Chill ‘n’ Win Neck Tags were handed out to all consumers sampling the new Cafinesse coffee. The Chill ‘n’ Win Neck Tag was designed to encourage the consumer, upon sampling, to purchase the bottled coffee from the supermarket shelf. Upon purchase and taken home the neck tag was designed to be placed around the bottle neck of the coffee and put in to the fridge to chill. Once chilled the neck tag which incorporated a special Chill ‘n’; Win panel revealed whether the consumer had been lucky enough to win one of five luxury holidays on offer.

This product worked particularly well with our Chill ‘n’ Win Cards. The coffee was designed to be kept in the fridge and the Chill ‘n’ Win card encouraged the consumer to do so in the hope, in this instance, of winning a prize. Not only did it require customer participation in a fun and innovative way, but more importantly it reinforced the brand message by encouraging and educating the consumer to chill Cafinesse Coffee.

• Fosters Ice
|
• Galliano
|
• Guinness Pool
|
• Heineken
|
• Jersey Dairy Fridge Therm
|
• Stella Artois
|
• Kissmas Card
|
• Metz
|
• Tetley Tea Fridge Thermometer
|
• Tia Maria
|
• Bud Exposure
|
• Guinness Thirstmometer
|
• Carling
|