ÿþ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /> <title>A Thermochromic panel used on Fosters Ice cool game cards</title> <link href="css/layout.css" rel="stylesheet" type="text/css" /> <link href="css/text.css" rel="stylesheet" type="text/css" /> <link href="css/links.css" rel="stylesheet" type="text/css" /> <link href="css/contact-us.css" rel="stylesheet" type="text/css" /> <link href="css/sitemap.css" rel="stylesheet" type="text/css" /> <link href="css/case-studies.css" rel="stylesheet" type="text/css" /> <link href="css/nav.css" rel="stylesheet" type="text/css" /> </head> <body> <div id="container"> <div id="holder"> <div id="TopContact"><a href="mailto:sales@drinkpromo.com" class="contactInfo">sales@drinkpromo.com</a></div> <ul style="font-family:tahoma;list-style-type:none;color:white;font-size:10pt;position:absolute;top:0px;left:418px;height:18px;border:1px solid white;width:auto;padding:9px;word-spacing:2px;margin:0px;"> <li style="display:inline"><a href="index.html" title="back home" class="toplinks">Home</a></li> | <li style="display:inline"><a href="about-us.html" title="back home" class="toplinks">About us</a></li> | <li style="display:inline"><a href="case-studies.html" title="Case studies" class="toplinks" >Case studies</a></li> | <li style="display:inline"><a href="press-release.html" title="Press articles" class="toplinks" >Press articles</a></li> | <li style="display:inline"><a href="contact-us.html" title="Contact us" class="toplinks" >Contact us</a></li> </ul> <div id="insideHolder"> <div id="LeftColumn"> <div id="sideNav"> <div id="navcontainer"> <ul id="navlist" name="navlist"> <li id="active"><a href="game-cards.html" target="_self" >game cards &amp; labels</a></li> <li><a href="thermometers.html" target="_self" >thermometers</a></li> <li><a href="beers-mats-coasters.html" target="_self">beer mats &amp; coasters</a></li> <li><a href="stirrers.html" target="_self">stirrers</a></li> <li><a href="on-packaging.html" target="_self">labels &amp; packaging</a></li> <li><a href="point-of-sale.html" target="_self">p.o.s</a></li> <li><a href="glassware.html" target="_self" >glassware</a></li> </ul> </div> </div> <div id="hldr"> <a href="index.html" class="navSH">Home</a></br> </div> <div class="hldr"> <div style="position:absolute;top:0px;left:0px;height:495px;width:794px;"> <ul style="list-style-type:none;margin-left:15px;"> <li style="display:inline;"><h1><strong>FOSTERS ARE YOU COOL ENOUGH?</strong> <br />PUB S ICE COOL GAME CARDS</h1></li> </ul> <div style="position:absolute;top:86px;left:10px;height:304px;width:367px;text-align:justify;padding:5px;"> <p>The Fosters  Are you cool enough? winter promotion took place in participating McMullen pubs across the South-East of England. The card, which incorporated a thermochromic panel, invited participants to place the game card against a chilled bottle of iced Fosters lager to reveal a win/no win message. For prize security reasons all game cards were flow-wrapped in silver film.</p> <p>The  Are you cool enough promotion linked directly with the extreme sport of snowboarding, offering immediate appeal to the target market of 18 to 25 year olds. The Chill  n Win card mechanic reinforced that positioning by utilising the coolness of the bottled lager to reveal themed prizes.</p> <p>The top prize was a Snowboarding Holiday for 2 in Andorra. Other prizes included Airwalk Snowboards, Airwalk Jackets, T-Shirts and bottles of Foster s Ice.</p> </div> <div style="position:absolute; top:375px; left:681px; height:40px width:40px;padding:5px; border:1px solid white; width: 95px; text-align:center; height: 15px;" class="cs"><a href="new-case-studies/fosters-ice-case-study.pdf" target="_blank" class="pdf">Download pdf</a> </div> <div style="position:absolute;top:408px;left:-2px;height:69px;width:784px;padding:5px;border-top:1px solid white;"> <span class="cs">More case studies</span><br /> <ul style="padding:4px;margin:5px;"> <li style="display:inline;"><a href="fosters-ice-case-study.html" target="_self" class="caseStudies">Fosters Ice</a></li> | <li style="display:inline;"><a href="galliano-case-study.html" target="_self" class="caseStudies">Galliano</a></li> | <li style="display:inline;"><a href="guinness-pool-case-study.html" target="_self" class="caseStudies">Guinness Pool</a></li> | <li style="display:inline;"><a href="heineken-case-study.html" target="_self" class="caseStudies">Heineken</a></li> | <li style="display:inline;"><a href="jersey-dairy-fridge-therm-case-study.html" target="_self" class="caseStudies">Jersey Dairy Fridge Therm</a></li> | <li style="display:inline;"><a href="stella-artois-case-study.html" target="_self" class="caseStudies">Stella Artois</a></li> | <li style="display:inline;"><a href="kissmas-card-case-study.html" target="_self" class="caseStudies"> Kissmas Card</a></li> | <li style="display:inline;"><a href="metz-case-study.html" target="_self" class="caseStudies">Metz</a></li> | <li style="display:inline;"><a href="tetley-tea-case-study.html" target="_self" class="caseStudies">Tetley Tea Fridge Thermometer</a></li> | <li style="display:inline;"><a href="tia-maria-case-study.html" target="_self" class="caseStudies">Tia Maria</a></li> | <li style="display:inline;"><a href="bud-exposed-case-study.html" target="_self" class="caseStudies">Bud Exposure</a></li> | <li style="display:inline;"><a href="guinness-thirstmometer-case-study.html" target="_self" class="caseStudies">Guinness Thirstmometer</a></li> | <li style="display:inline;"><a href="carling-case-study.html" target="_self" class="caseStudies">Carling</a></li> | </ul> </div> <div style="position:absolute;top:-2px;left:420px;height:370px;width:365px;border:1px solid white;overflow:hidden;background-color:white;"> <img src="large-image/Fosters Ice Fridge.jpg" alt="Fosters Ice Fridge Thermometer" title="Fosters Ice Fridge Thermometer" /> </div> </div> </div> </div> <div id="BottomLinks"><a href="index.html" target="_self" class="BottomLinks">home</a> | <a href="game-cards.html" target="_self" class="BottomLinks">game cards &amp; labels</a> | <a href="thermometers.html" target="_self" class="BottomLinks">thermometers</a> |<a href="beers-mats-coasters.html" target="_self" class="BottomLinks">beer mats &amp; coasters</a> |<a href="stirrers.html" target="_self" class="BottomLinks">stirrers</a> |<a href="on-packaging.html" target="_self" class="BottomLinks">labels &amp; packaging</a>|<a href="point-of-sale.html" target="_self" class="BottomLinks">p.o.s</a>| <a href="glassware.html" target="_self" class="BottomLinks">glassware</a>| <a href="contact-us.html" target="_self" class="BottomLinks">contact us</a> | <a href="sitemap.html" target="_self" class="BottomLinks">site map</a></div> <div style="position:absolute; top:588px; left:145px; font-size:10px; color:white; font-family:verdana; width: 537px;"> <a href="privacy-statement.html" target="_self" class="viewIMG">Privacy Statement</a> |<a href="terms-of-use.html" target="_self" class="viewIMG"> Terms of Use</a> | Copyright © B&amp;H Colour Change Ltd, All rights reserved</div> <div id="RightColumn"></div> </div> </div> </div> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-23457745-5']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 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