GALLIANO: WHATEVER THE MOOD TAKES
YOU… - MIX YOUR GALLIANO TO MATCH
YOUR MOOD

To promote Galliano, a sampling campaign took place within bars and pubs throughout the UK. The promotion was designed to encourage consumers to drink Galliano with different mixers.

B&H The Colour Change Company teamed up with IMP Edinburgh and Maxxium UK to create a ‘Match Your Mood’ liquid crystal card to promote the well-known liqueur Galliano.

Handed out in pubs and bars, the personality cards were designed incorporated a heat sensitive liquid crystal circle which when touched changed to one of four colours: Black, Red, Green or Blue. Each colour offered the consumer a suggestion for a mixers, ‘ Mix your Galliano to Match your Mood’ Red indicated ‘Galliano and Cranberry’. A ‘Groove CD’ was given away free with every 2 Galliano drinks purchased at the bar.

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