ÿþ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /> <title>Liquid crystal strips used to brand Guinness mailer cards</title> <link href="css/layout.css" rel="stylesheet" type="text/css" /> <link href="css/text.css" rel="stylesheet" type="text/css" /> <link href="css/links.css" rel="stylesheet" type="text/css" /> <link href="css/contact-us.css" rel="stylesheet" type="text/css" /> <link href="css/sitemap.css" rel="stylesheet" type="text/css" /> <link href="css/case-studies.css" rel="stylesheet" type="text/css" /> <link href="css/nav.css" rel="stylesheet" type="text/css" /> </head> <body> <div id="container"> <div id="holder"> <div id="TopContact"><a href="mailto:sales@drinkpromo.com" class="contactInfo">sales@drinkpromo.com</a></div> <ul style="font-family:tahoma;list-style-type:none;color:white;font-size:10pt;position:absolute;top:0px;left:418px;height:18px;border:1px solid white;width:auto;padding:9px;word-spacing:2px;margin:0px;"> <li style="display:inline"><a href="index.html" title="back home" class="toplinks">Home</a></li> | <li style="display:inline"><a href="about-us.html" title="back home" class="toplinks">About us</a></li> | <li style="display:inline"><a href="case-studies.html" title="Case studies" class="toplinks" >Case studies</a></li> | <li style="display:inline"><a href="press-release.html" title="Press articles" class="toplinks" >Press articles</a></li> | <li style="display:inline"><a href="contact-us.html" title="Contact us" class="toplinks" >Contact us</a></li> </ul> <div id="insideHolder"> <div id="LeftColumn"> <div id="sideNav"> <div id="navcontainer"> <ul id="navlist" name="navlist"> <li id="active"><a href="game-cards.html" target="_self" >game cards &amp; labels</a></li> <li><a href="thermometers.html" target="_self" >thermometers</a></li> <li><a href="beers-mats-coasters.html" target="_self">beer mats &amp; coasters</a></li> <li><a href="stirrers.html" target="_self">stirrers</a></li> <li><a href="on-packaging.html" target="_self">labels &amp; packaging</a></li> <li><a href="point-of-sale.html" target="_self">p.o.s</a></li> <li><a href="glassware.html" target="_self" >glassware</a></li> </ul> </div> </div> <div id="hldr"> <a href="index.html" class="navSH">Home</a></br> </div> <div class="hldr"> <div style="position:absolute;top:0px;left:0px;height:495px;width:794px;"> <ul style="list-style-type:none;margin-left:15px;"> <li style="display:inline;"><h1><strong>Guinness Thirstmometer<br />  All the excuse you need to celebrate <br />&nbsp;&nbsp;&nbsp;the British Summer </h1></strong></li> </ul> <div style="position:absolute;top:86px;left:3px;height:304px;width:394px;text-align:justify;padding:5px;overflow:auto;"> <p>B&amp;H s liquid crystal thermometer strips were applied to branded Guinness backing mailer cards.</p> <p>The Summer campaign for Guinness was very successful as it overcame a huge problem creating the action of drinking Guinness in the Summer.</p> <p>Persuading people that Guinness was a summer drink was part of the launch of Guinness cold. Guinness agency, Tullo Marshall Warren, used the Thirstmometer idea, with the humourous take on the idea of the British Summer and how you could link temperature drinking a pint. </p> <p>There was all the standard data capture but they also linked it to an online campaign and best of all whenever the temperature went above 20 degrees, TMW sent emails out to the database, saying it was the perfect temp for a Guinness.</p> <p>The mailer was timed to drop on warm Friday evenings, and the pack only cost 55p compared with the normal £1 pack cost. There were no coupons, but research found that 50 per cent had showed it to other people. The thermometer cards had a very low junk perception.</p> </div> <div style="position:absolute; top:375px; left:681px;height:40px width:40px;padding:5px; border:1px solid white; width: 95px; text-align:center; height: 15px;" class="cs"><a href="new-case-studies/guiness-thirstmometer-case-study.pdf" target="_blank" class="pdf">Download pdf</a> </div> <div style="position:absolute;top:408px;left:-2px;height:69px;width:784px;padding:5px;border-top:1px solid white;"> <span class="cs">More case studies</span><br /> <ul style="padding:4px;margin:5px;"> <li style="display:inline;"><a href="fosters-ice-case-study.html" target="_self" class="caseStudies">Fosters Ice</a></li> | <li style="display:inline;"><a href="galliano-case-study.html" target="_self" class="caseStudies">Galliano</a></li> | <li style="display:inline;"><a href="guinness-pool-case-study.html" target="_self" class="caseStudies">Guinness Pool</a></li> | <li style="display:inline;"><a href="heineken-case-study.html" target="_self" class="caseStudies">Heineken</a></li> | <li style="display:inline;"><a href="jersey-dairy-fridge-therm-case-study.html" target="_self" class="caseStudies">Jersey Dairy Fridge Therm</a></li> | <li style="display:inline;"><a href="stella-artois-case-study.html" target="_self" class="caseStudies">Stella Artois</a></li> | <li style="display:inline;"><a href="kissmas-card-case-study.html" target="_self" class="caseStudies"> Kissmas Card</a></li> | <li style="display:inline;"><a href="metz-case-study.html" target="_self" class="caseStudies">Metz</a></li> | <li style="display:inline;"><a href="tetley-tea-case-study.html" target="_self" class="caseStudies">Tetley Tea Fridge Thermometer</a></li> | <li style="display:inline;"><a href="tia-maria-case-study.html" target="_self" class="caseStudies">Tia Maria</a></li> | <li style="display:inline;"><a href="bud-exposed-case-study.html" target="_self" class="caseStudies">Bud Exposure</a></li> | <li style="display:inline;"><a href="guinness-thirstmometer-case-study.html" target="_self" class="caseStudies">Guinness Thirstmometer</a></li> | <li style="display:inline;"><a href="carling-case-study.html" target="_self" class="caseStudies">Carling</a></li> | </ul> </div> <div style="position:absolute;top:-2px;left:420px;height:370px;width:365px; overflow:hidden;border:1px solid white;background-color:#000000;"> <img src="large-image/large guinness back.jpg" alt="Guinness Thirstmometer" title="Guinness Thirstometer" /> </div> </div> </div> </div> <div id="BottomLinks"><a href="index.html" target="_self" class="BottomLinks">home</a> | <a href="game-cards.html" target="_self" class="BottomLinks">game cards &amp; labels</a> | <a href="thermometers.html" target="_self" class="BottomLinks">thermometers</a> |<a href="beers-mats-coasters.html" target="_self" class="BottomLinks">beer mats &amp; coasters</a> |<a href="stirrers.html" target="_self" class="BottomLinks">stirrers</a> |<a href="on-packaging.html" target="_self" class="BottomLinks">labels &amp; packaging</a>|<a href="point-of-sale.html" target="_self" class="BottomLinks">p.o.s</a>| <a href="glassware.html" target="_self" class="BottomLinks">glassware</a>| <a href="contact-us.html" target="_self" class="BottomLinks">contact us</a> | <a href="sitemap.html" target="_self" class="BottomLinks">site map</a></div> <div style="position:absolute; top:588px; left:145px; font-size:10px; color:white; font-family:verdana; width: 537px;"> <a href="privacy-statement.html" target="_self" class="viewIMG">Privacy Statement</a> |<a href="terms-of-use.html" target="_self" class="viewIMG"> Terms of Use</a> | Copyright © B&amp;H Colour Change Ltd, All rights reserved</div> <div id="RightColumn"></div> </div> </div> </div> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-23457745-5']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> </body> </html>