‘SUMMER GROOVE’
IN THE WEST INDIES WITH HEINEKEN

B&H joined forces with Heineken’s brewery, Windward & Leeward in St Lucia to produce innovative instant Chill ‘n’ Win™ game cards for the brewery’s.

Heineken ‘Summer Groove’ promotion which took place in bars across St Lucia, Barbados and Antigua. Each card incorporated a thermochromic panel, inviting participants to place it against a chilled bottle of Heineken which in turn revealed four symbols of stars and bottles on the card. The symbols denoted various instant win prizes such as: beach towels, cooler bags, t-shirts, sun hats, key-rings, bottle chillers and wallets.

B&H’s Chill ‘n’ Win™ mechanic linked perfectly with the product by reinforcing the bottled Heineken`s chilled profile, whilst bringing a young, interactive element to Heineken’s ‘Summer Groove’ promotion in the West Indies.

• Fosters Ice
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• Galliano
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• Guinness Pool
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• Heineken
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• Jersey Dairy Fridge Therm
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• Stella Artois
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• Kissmas Card
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• Metz
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• Tetley Tea Fridge Thermometer
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• Tia Maria
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• Bud Exposure
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• Guinness Thirstmometer
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• Carling
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