Diamond White Cide Kissmas Card
“Bet you could pucker up for a Diamond
White Kissmas”

We were approached by agency KLM to produce 500,000 Kissmas Cards on behalf of Taunton Cider plc. The Kissometer Cards incorporated a heat sensitive liquid crystal panel which when touched by the lips changed to one of four colours to reveal the kisser’s personality:

• Black = “Are you Alive!”
• Green = “Wet and Slimy”
• Red = “Hot and Steamy”
• Blue = “Tonsil Tickler”

The Christmas promotion for well-known brand Diamond White Cider aimed to put everyone in a Kissmas mood, and to increase the profile and sales of Diamond White Cider. The Kissmas cards were handed out in bars nationwide with every purchase of Diamond White. Participants could claim a free Kissleton Hat when they presented three Kissometers at the Bar.

• Fosters Ice
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• Galliano
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• Guinness Pool
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• Heineken
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• Jersey Dairy Fridge Therm
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• Stella Artois
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• Kissmas Card
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• Metz
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• Tetley Tea Fridge Thermometer
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• Tia Maria
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• Bud Exposure
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• Guinness Thirstmometer
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• Carling
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