ÿþ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /> <title>Chill 'n' Reveal Metz game card</title> <link href="css/layout.css" rel="stylesheet" type="text/css" /> <link href="css/text.css" rel="stylesheet" type="text/css" /> <link href="css/links.css" rel="stylesheet" type="text/css" /> <link href="css/contact-us.css" rel="stylesheet" type="text/css" /> <link href="css/sitemap.css" rel="stylesheet" type="text/css" /> <link href="css/case-studies.css" rel="stylesheet" type="text/css" /> <link href="css/nav.css" rel="stylesheet" type="text/css" /> </head> <body> <div id="container"> <div id="holder"> <div id="TopContact"><a href="mailto:sales@drinkpromo.com" class="contactInfo">sales@drinkpromo.com</a></div> <ul style="font-family:tahoma;list-style-type:none;color:white;font-size:10pt;position:absolute;top:0px;left:418px;height:18px;border:1px solid white;width:auto;padding:9px;word-spacing:2px;margin:0px;"> <li style="display:inline"><a href="index.html" title="back home" class="toplinks">Home</a></li> | <li style="display:inline"><a href="about-us.html" title="back home" class="toplinks">About us</a></li> | <li style="display:inline"><a href="case-studies.html" title="Case studies" class="toplinks" >Case studies</a></li> | <li style="display:inline"><a href="press-release.html" title="Press articles" class="toplinks" >Press articles</a></li> | <li style="display:inline"><a href="contact-us.html" title="Contact us" class="toplinks" >Contact us</a></li> </ul> <div id="insideHolder"> <div id="LeftColumn"> <div id="sideNav"> <div id="navcontainer"> <ul id="navlist" name="navlist"> <li id="active"><a href="game-cards.html" target="_self" >game cards &amp; labels</a></li> <li><a href="thermometers.html" target="_self" >thermometers</a></li> <li><a href="beers-mats-coasters.html" target="_self">beer mats &amp; coasters</a></li> <li><a href="stirrers.html" target="_self">stirrers</a></li> <li><a href="on-packaging.html" target="_self">labels &amp; packaging</a></li> <li><a href="point-of-sale.html" target="_self">p.o.s</a></li> <li><a href="glassware.html" target="_self" >glassware</a></li> </ul> </div> </div> <div id="hldr"> <a href="index.html" class="navSH">Home</a></br> </div> <div class="hldr"> <div style="position:absolute;top:0px;left:0px;height:495px;width:794px;"> <ul style="list-style-type:none;margin-left:15px;"> <li style="display:inline;"><h1><strong>METZ</strong> -  Watch the cold take hold </h1></li> </ul> <div style="position:absolute;top:86px;left:1px;height:300px;width:394px;text-align:justify;padding:5px;overflow:auto;"> <p>500,000 Cold Reveal Game Card </p> <p>The promotional aim was to build awareness of Metz, the schnapps based drink. By giving Metz Chill 'n' Reveal card with every Metz drink purchased. Metz is designed to be consumed ice cold. and the cold reveal game card was used to reinforce this message to both bar staff and consumers. </p> <p>A Chill  n Win Game Card was designed which incorporated a thermochromic triangular panel which when placed against the chilled bottle reacted by displaying a Win message. The promotion ran in selected bars nationwide and encouraged bar staff to serve the drink chilled and consumers to drink it chilled. The campaign was backed up by an extensive above and below the line advertising campaign of which the game card formed part of this. </p> <p>Because Metz sales increased significantly more than forecast, the promotion was re-run with further Metz cars three months later</p> <p>A re-run of the promotion took placed three months later with further considerable success.</p> </div> <div style="position:absolute; top:375px; left:681px; height:40px width:40px;padding:5px; border:1px solid white; width: 95px; text-align:center; height: 15px;" class="cs"><a href="new-case-studies/metz-case-study.pdf" target="_blank" class="pdf">Download pdf</a> </div> <div style="position:absolute;top:408px;left:-2px;height:69px;width:784px;padding:5px;border-top:1px solid white;"> <span class="cs">More case studies</span><br /> <ul style="padding:4px;margin:5px;"> <li style="display:inline;"><a href="fosters-ice-case-study.html" target="_self" class="caseStudies">Fosters Ice</a></li> | <li style="display:inline;"><a href="galliano-case-study.html" target="_self" class="caseStudies">Galliano</a></li> | <li style="display:inline;"><a href="guinness-pool-case-study.html" target="_self" class="caseStudies">Guinness Pool</a></li> | <li style="display:inline;"><a href="heineken-case-study.html" target="_self" class="caseStudies">Heineken</a></li> | <li style="display:inline;"><a href="jersey-dairy-fridge-therm-case-study.html" target="_self" class="caseStudies">Jersey Dairy Fridge Therm</a></li> | <li style="display:inline;"><a href="stella-artois-case-study.html" target="_self" class="caseStudies">Stella Artois</a></li> | <li style="display:inline;"><a href="kissmas-card-case-study.html" target="_self" class="caseStudies"> Kissmas Card</a></li> | <li style="display:inline;"><a href="metz-case-study.html" target="_self" class="caseStudies">Metz</a></li> | <li style="display:inline;"><a href="tetley-tea-case-study.html" target="_self" class="caseStudies">Tetley Tea Fridge Thermometer</a></li> | <li style="display:inline;"><a href="tia-maria-case-study.html" target="_self" class="caseStudies">Tia Maria</a></li> | <li style="display:inline;"><a href="bud-exposed-case-study.html" target="_self" class="caseStudies">Bud Exposure</a></li> | <li style="display:inline;"><a href="guinness-thirstmometer-case-study.html" target="_self" class="caseStudies">Guinness Thirstmometer</a></li> | <li style="display:inline;"><a href="carling-case-study.html" target="_self" class="caseStudies">Carling</a></li> | </ul> </div> <div style="position:absolute;top:-2px;left:420px;height:370px;width:365px; overflow:hidden;border:1px solid white;"> <img src="large-image/Metz.jpg" alt="Metz Chill and Win" title="Metz Chill and Win" /> </div> </div> </div> </div> <div id="BottomLinks"><a href="index.html" target="_self" class="BottomLinks">home</a> | <a href="game-cards.html" target="_self" class="BottomLinks">game cards &amp; labels</a> | <a href="thermometers.html" target="_self" class="BottomLinks">thermometers</a> |<a href="beers-mats-coasters.html" target="_self" class="BottomLinks">beer mats &amp; coasters</a> |<a href="stirrers.html" target="_self" class="BottomLinks">stirrers</a> |<a href="on-packaging.html" target="_self" class="BottomLinks">labels &amp; packaging</a>|<a href="point-of-sale.html" target="_self" class="BottomLinks">p.o.s</a>| <a href="glassware.html" target="_self" class="BottomLinks">glassware</a>| <a href="contact-us.html" target="_self" class="BottomLinks">contact us</a> | <a href="sitemap.html" target="_self" class="BottomLinks">site map</a></div> <div style="position:absolute; top:588px; left:145px; font-size:10px; color:white; font-family:verdana; width: 537px;"> <a href="privacy-statement.html" target="_self" class="viewIMG">Privacy Statement</a> |<a href="terms-of-use.html" target="_self" class="viewIMG"> Terms of Use</a> | Copyright © B&amp;H Colour Change Ltd, All rights reserved</div> <div id="RightColumn"></div> </div> </div> </div> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-23457745-5']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 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