Tetley Tea - Sydney & Gaffer
Fridge Thermometers

The aim was to increase awareness of the Tetley brand whilst at the same time increasing sales uplift from smaller to larger packs and encouraging brand switching. To also reinforce awareness of the two main characters associated with the brand, Sydney and Gaffer.

B&H produced fridge & freezer thermometers for an on-pack promotion for Tetley GB Limited. The laminated plastic cards which displayed Tetley’s two famous TV characters Sydney & Gaffer, incorporated a three zone liquid crystal thermometer strip and featured on promotion packs of Tetley’s 80’s Teabags.

The special thermometers had easy to read symbols + - and the display panel lit up to a bright green showing the temperature of the consumer’s fridge or freezer.

The branding on a fridge thermometer is seen every time the fridge door is opened.

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